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Blog Sites - External to School's Website
The external blog site plays an important role when marketing a school and could be used for three main reasons:
• these increase traffic to your School website through the links you include in the general blog template you create, and also in the blog posts you write, which are directed to your School’s website
• these assist with your website’s SEO (Search Engine Optimization) as each point (links, as per above) back to your School website assists the SEO
• in most cases these external blogs are free of charge. (Costs are optional depending on your usage and blog complexities and on the Blog provider. In most cases you can easily do this free of charge.)
A good example of these external blogs are provided by Blogger and WordPress.
Details on all to do with the School Website to be found at School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.
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