You are purchasing the right to download a copy of the e-Handbook for your one (1) computer and then make one (1) hardcopy.

This 200 page e-Handbook by Bryan Foster is a concise overview of how to market your school in easy to read point form. Everything here has worked for the author in his experiences in schools.

This key-point format enables many points to be made with minimal words. I would imagine a significant advantage for most school leadership team members and marketing managers.

Enjoy all the suggestions made in the e-Handbook. Offer feedback and suggestions through blogs and emails.

Come back for more as this is a fluid website which continually engages the reader as it grows and develops according to the needs of those interested in an interactive website.

School Marketing and the Media

• Media
• Media Releases
• Writing a Media Release
• Media Interview
• Journalists at School
• Photojournalists at School
• Editorial from the School
• The Difficult Media Situation
• ‘Staged’ events
• Sample Media Release
• Sample Editorial

School Marketing: Advertising in the Media

• Advertising in the Media
• Newspaper and Magazine Advertising
• Creating a Newspaper or Magazine Advertisement
• Radio Advertising
• Creating a Radio Advertisement
• Television Advertising
• Creating a Television Advertisement
• Sample ‘Live’ Read Radio Advertisement    

School Marketing: Contact and Necessities    

• Powerful Stakeholders
• Photos
• Videoing
• Marketing Resources
• Front Office and Office Staff
• Telephone
• Webpage and Web Use
• Email

School Marketing Plan (SMP) and School Marketing Manager (SMM)   

• School Marketing Plan
• School Marketing Manager
• SMM Support Clusters
• Branding
• Budget
• Surveys
• SMP Evaluation
• Regional Marketing Plan

School Marketing Relationships   

• Feeder School Relationship
• Feeder School Visitation
• Taster Days
• Open Day
• Information Evenings
• Awards Nights / Night of Excellence
• Schools Expo

School Marketing Resources (incl. production of…)       

• School’s DVD / CD
• Glossy Newsletter
• Flyers
• Posters
• Brochures
• Prospectus
• Producing a Prospectus
• Signs and Signboards
• Promotional Items
• Telephone On-Hold
• Yearbook
• Newsletter

(200 pages of summarised points.)